![]() This experience is created using a Smart Speaker. The Talisker tasting table allows viewers to experience a virtual tasting of three Talisker brands (Talisker Storm, Talisker Skye and Talisker 10 The AR technology allows viewers to place the bottles in their own homes, virtually. Diageo has partnered with London-based organization Threedium to create interactive and immersive 3D bottles out of wines and spirits loved by the world. ![]() Tribes, What’s your Whiskey, Talisker Tasting, AR Bottles, and Pinterest are the interactive experiences available here. Walking through the Inspire arch leads to a cozy living-room-like setup. Inspire Lobby at Diageo World Class’ Taste of the Future. Three big archways grab the viewer’s attention: Inspire, Serve, and Personalize. You firstly walk into a 360-degree experience with a lobby that resembles an entrance to an Expo. This virtual space builds a platform to experience beverages, meet professionals, interact with brands and collaborate across the board. “All of the partners and activations in the Taste of the Future space are part of Diageo’s Test and Learn Pilot program - some are very experimental, but we are excited to share with you what we are working on!”, says Team Diageo on the landing page of this virtual experience. This virtual space is aptly named “Taste of the future”. In this quest to discover and create world-class experiences, Diageo has created a virtual experience for wine and spirits enthusiasts around the world. ![]() There is extraordinary innovation and creativity within the cocktail culture and they want to celebrate that and give the world a taste of what’s next. They produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world.Įvery year Diageo works with the world’s best bartenders and innovators to discover the future of world-class drinks. Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. 2 worldwide) Buchanan, Bushmills, Crown Royal, J & B, Johnnie Walker, Windsor ( whisky), Ciroc, Ketel One, Smirnoff ( vodka), Captain Morgan ( rum), Baileys ( liqueur), Tanqueray ( gin), Jose Cuervo ( tequila).Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. The top-selling or strategic products are the Guinness beer brand, as well as the spirits brands (each No. The beverage product range includes more than 150 wine, spirits and beer brands. This symbolises the fact that the company produces various products that are consumed worldwide on a daily basis. The artificial word is formed from "Dia" (Latin for day) and "Geo" (Greek for world). Diageo was formed in 1998 from a merger of Guinness and Grand Metropolitan under the name UDV (United Distillers & Vintners). The shares of the company, which operates in more than 180 countries, are traded on the New York Stock Exchange and the London Stock Exchange. with headquarters in London is one of the largest beverage multinationals in the world. ![]() The English food and beverage group Diageo Plc. ![]()
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